Marketing
On-Demand Virtual Experience
As part of this Marketing Virtual Work Experience Programme, you’ll gain an invaluable insight into the world and functions of marketing, complete with interactive quizzes, activities and view talks with industry professionals.
Duration
This experience takes about 6 to 8 hours to complete.
Schedule
You may complete this experience on-demand and flexibly , as there are no live talks.
Certificate
Complete this programme within 3 weeks of starting to get your certificate.
Experience Overview
Here's a look at some of the areas this experience will cover.
1.1 - Welcome!
1.2 - Before You Begin...
2.0 - Module Overview
2.1 - What is Marketing?
2.2 - Role of Marketing within an Organisation
2.3 - Career Opportunities
2.4 - Skills, Tools & Technology Needed to be a Marketer
2.5 - Professional Marketing Competencies
2.5a - Core Competencies
2.5b - Technical Competencies
2.5c - Behavioural Competencies
2.6 - Commonly Used Marketing Terms
2.7 - Sessions: Introduction to Marketing
2.8 - Activity: Who Does What?
3.0 - Module Overview
3.1 - What is Marketing Strategy and Why is it Important?
3.2 - Differences Between Marketing Strategies & Marketing Campaigns
3.3 - The 7 P’s of Marketing
3.3a - The 7 P’s of Marketing: Product
3.3b - The 7 P’s of Marketing: Price
3.3c - The 7 P’s of Marketing: Place
3.3d - The 7 P’s of Marketing: Promotion
3.3e - The 7 P’s of Marketing: People
3.3f - The 7 P’s of Marketing: Process
3.3g - The 7 P’s of Marketing - Physical Evidence
3.4 - What is a Marketing Plan & Why is it Important?
3.5 - Digital Marketing
3.5a - Overview of Common Marketing Channels
3.6 - Sessions: Marketing Strategies & Concepts
3.7 - Activity: Remembering the 7 P’s
4.0 - Module Overview
4.1 - What is Consumer Behaviour in Marketing?
4.2 - What are User Personas?
4.3 - How are User Personas Used by Different Teams?
4.4 - How Do You Create a User or Marketing Persona?
4.4a - Quantitative Analysis
4.4b - Qualitative Analysis
4.4c - Drafting Personas
4.4d - Socialising the Personas
4.5 - Activity: Creating a User Persona
4.5a - Activity: Submission
4.6 - Quiz: User Personas
5.0 - Module Overview
5.1 - What are Marketing Campaigns?
5.2 - Examples of Marketing Campaigns
5.3 - Planning your Marketing Campaigns
5.4 - Creating your Marketing Campaign
5.5 - Executing your Marketing Campaign
5.6 - Measuring Success
5.7 - Sessions: Marketing Campaigns
5.8 - Activity: SWOT Analysis
5.8a - Activity: Submission
5.9 - Quiz: Marketing Campaigns
6.0 - Module Overview
6.1 - What is Social Media Marketing?
6.2 - Overview of Common Social Media Platforms
6.3a - 5 Core Elements of Social Media Marketing: Strategy
6.3b - 5 Core Elements of Social Media Marketing: Planning & Publishing
6.3c - 5 Core Elements of Social Media Marketing: Listening & Engagement
6.3d - 5 Core Elements of Social Media Marketing: Analytics
6.3e - 5 Core Elements of Social Media Marketing: Advertising
6.4 - Types of Content in Social Media Marketing
6.5 - Using Social Media Professionally
6.6 - Running Social Media Campaigns
6.7 - Sessions: Social Media Marketing
6.8 - Activity: Creating a Social Media Campaign
6.8a - Activity: Submission
7.0 - Module Overview
7.1 - Marketing Analysis vs 'Market Analysis'
7.2 - What is Data Analytics & Why is it Important?
7.3 - Types of Marketing Analytics
7.4 - Common Analytical Tools
7.5 - Return on Investment (ROI)
7.6 - Sessions: Marketing & Data Analytics
8.0 - Module Overview
8.1 - Career Pathways & Salary Expectations
8.2 - Qualifications Needed for University
8.3 - Best Universities to Consider for this Industry
8.4 - Alternative Pathways into Marketing
8.5 - Great Companies to Work for within this Industry
8.6 - How Do I Apply?
8.7 - Sessions: Pathways
8.8 - Activity: Roadmap to my Future
8.8a - Activity: Submission
9.1 - Congratulations!
9.2 - Before You Go...
Get Ahead Of Your Career
9.2a - Springpod Virtual Work Experience - Participant Testimonial
9.3 - Download Your Certificate